Carisa Caleb Website Case Study
Carisa Caleb is a Visionary Equipper and dynamic leader in the fields of personal and professional development. She serves as a life and executive coach, keynote speaker, author, corporate trainer, and strategic growth partner.
The Challenge
Coach Carisa had been growing her coaching business through social media channels, but something was missing—a central platform that professionally represented her expertise. Potential clients needed a one-stop place to explore her coaching programs, offers and success stories. This gap made it difficult to:
- Attract premium clients who need more than social media to trust her.
- Stand out as an authority in a credibility-driven industry.
- Streamline her client journey from discovery to booking,
- Showcase success stories in a structured and persuasive way.
My Solution
I designed and developed a high-converting coaching website that focused on:
- Strong Personal Brand Positioning: A clear message that highlights their unique coaching philosophy.
- Professional, Clean Design: A sleek, high-impact layout that reflects trust and expertise.
- Seamless Client Booking: Integrated TidyCal and Selar.co for easy scheduling and payments.
- Optimized Contact System: Clear contact forms for direct inquiries and lead capture.
- Social Proof & Authority Elements: Success stories, testimonials, and media features.
- Lead Generation Strategy: A free resource to capture leads and nurture her potential clients.
The Process I Followed
1. Client Onboarding & Strategy Call
I started with a strategy session to understand their project's purpose and vision. This set the foundation for a website that aligned with their brand story and marketing goals.
2. Wireframing & Design Concept
I drew a wireframe to structure the site layout for a seamless user experience. The design focused on a clean, professional, and intuitive look that mirrored their brand identity.
3. Development & Integration
I built the website on WordPress and integrated several key tools, including Kit (formerly Convertkit) for email capture, TidyCal for call scheduling, Selar.co for payments, contact forms for diect enquiries. I integrated Google Analytics to understand user behavior and track website traffic, and Google Search Console to monitor the website's performance in Google Search results.
4. Review, Launch & Post-Launch
They reviewed the website and provided feedback and I made the adjustments accordingly. After launch, I ensured everything ran smoothly, optimized performance, and monitored the updates to ensure operational efficiency.
I create conversion-focused WordPress websites for agencies, Service-based businesses, & coaches. I build platforms that hook, engage, and convert your target clients.
Quick Links
Copyright 2025 – Ikponmwosa Kenneth