Case Study​: Life & Executive Coach Website for Carisa Caleb

carisa caleb website mockup-screens
Carisa Caleb is a Visionary Equipper and dynamic leader in the fields of personal and professional development. She serves as a life and executive coach, keynote speaker, author, corporate trainer, and strategic growth partner.

The Challenge

Coach Carisa had been growing her coaching business through social media channels, but something was missing—a central platform that professionally represented her expertise. Potential clients needed a one-stop place to explore her coaching programs, offers and success stories. This gap made it difficult to:
  1. Stand out as an authority in a credibility-driven industry.
  2. Attract premium clients who need more than social media to trust her.
  3. Streamline her client journey from discovery to booking.
  4. Showcase success stories in a structured and persuasive way.

Project Goals

The website needed to achieve clear business outcomes:
  1. Establish strong personal brand authority.
  2. Improve client trust and credibility.
  3. Create a streamlined discovery-to-booking journey.
  4. Implement automated lead generation and nurturing.
  5. Build a scalable digital foundation for future growth.

The Process I Followed

Discovery & Strategy

The project started with a strategy session to understand her brand, coaching offers, and target audience. This helped define the website’s structure, messaging, and how visitors would move from discovery to booking.

Structure & Layout

I created the website structure and page layout to clearly communicate her coaching philosophy and guide visitors toward taking action. The design focused on a clean, pixel-perfect layout, strong brand presentation, and mobile responsiveness.

Development & Integration

The website was built on WordPress for flexibility and easy content management. Key tools were integrated, including scheduling with TidyCal, payments through Selar.co, email capture using Kit (formerly ConvertKit), and performance tracking via Google Analytics and Google Search Console.

Review, Launch & Post-Launch

After development, the client reviewed the website and provided feedback. I made the necessary adjustments, tested the integrations, optimized performance, and we launched the site.

Key Features & Highlights

Personal Brand Authority Positioning

The website communicates Coach Carisa’s unique coaching philosophy and clearly differentiates her from competitors.

Structured Social Proof System

Testimonials and success stories were strategically presented to reinforce credibility and decision confidence.
snapshot of carisa caleb website testimonial

Conversion-Focused Lead Generation

A free value-driven resource was implemented to capture and nurture potential clients through automated email sequences.
snapshot of lead magnet

Tools and Tech Stacks

  • WordPress
  • Elementor
  • Google Site Kit
  • Rank Math SEO
  • Kit (formerly Convertkit)
  • Google Search Console
  • Google Analytics

Client Testimonial

I want to appreciate you for how you have worked with me this year. Your support and contribution are very valuable to me and the work I do. I really do appreciate you for the late nights, early mornings, quick deliverables, passionate work, and beautiful web designs. Thank you very much.
Carisa Caleb
CEO, Carisa Coaching Institute
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